--- title: Why Is My Ad Not Auto-Playing? description: "For creatives like a Video or a Carousel having a video slide is not Auto-playing and is user-initiated could be due to various reasons: Note: Nova cannot change the state of the video playback once a" --- [Skip to content](https://help.novastudio.ai/why-is-my-ad-not-auto-playing#main-content) [Ad Creative Build Request](https://help.novastudio.ai/kb-tickets/new?hsLang=en) [![NovaStudio\_Logo\_Main\_2Color-Reversed](https://help.novastudio.ai/hubfs/NovaStudio_Logo_Main_2Color-Reversed.svg)](https://createwithnova.wiki/) - [Login](https://create.novastudio.ai) Open main navigation Close main navigation - [Login](https://create.novastudio.ai) - [Ad Creative Build Request](https://help.novastudio.ai/kb-tickets/new) - [Login](https://createwithnova.io/) [Login](https://createwithnova.io/) How can we help? - There are no suggestions because the search field is empty. 1. [Nova Wiki](https://help.novastudio.ai/?hsLang=en) 2. [Display](https://help.novastudio.ai/display?hsLang=en) 3. [Troubleshoot](https://help.novastudio.ai/display?hsLang=en#troubleshoot) # Why Is My Ad Not Auto-Playing? For creatives like a Video or a Carousel having a video slide is not Auto-playing and is user-initiated could be due to various reasons: - The default video option is set to "Autoplay" and can be changed to "Click-to-play" **before pressing the "Save" button** to save the creative - Once the creative is saved, the video option (autoplay/click-to-play) cannot be altered - However, as a workaround, you can [**duplicate** the creative,](https://createwithnova.wiki/nova-duplicate) update the video option to "Autoplay" and save it **Note:** Nova cannot change the state of the video playback once a creative is saved. This is an intentional feature since click-to-play and Auto-play video creatives have different video metric measurement methodologies. Auto-play counts player loads and respective play rates and player starts which is not applicable to click-to-play since that is dependent on user interaction.   - Your Team/Org may have a default setting for Video posts set to Click-to-Play and not Autoplay i.e. for any new post created the default setting is set to Click-to-Play and it needs to be manually updated to Auto-play. For such a case, send us your request to [support@createwithnova.com](mailto:support@createwithnova.com) and we can help you in updating the setting in the backend. - Carousel posts with video slides default to Click-to-Play and not Autoplay. This is a product design since carousel posts are manually flipped in order to view all the slides. They are user-initiated so keeping autoplay would result in incorrect metrics/data, as by the time the user views the video slide, it may be half or fully played   Please check out our articles on building creatives via [manual asset upload](https://createwithnova.wiki/nova-manualasset) and [social import (auto-fill)](https://createwithnova.wiki/nova-socialimport).    ### Procedure - Fill in the creative fields using [manual asset upload](https://createwithnova.wiki/nova-manualasset) or [social import](https://createwithnova.wiki/nova-socialimport) - Navigate to **Media** and upload the video asset **![](https://help.novastudio.ai/hubfs/Screenshot%20(2078)-png.png)** - Select **Auto-play** or **Click to Play** and hit **Save** to save the creative ![](https://help.novastudio.ai/hubfs/Screenshot%20(2168)-png.png) Having any questions or facing issues with video playback? Send us your request to [support@createwithnova.com](mailto:support@createwithnova.com) - [User Management](https://help.novastudio.ai/user-management?hsLang=en) - [Display](https://help.novastudio.ai/display?hsLang=en#main-content) - [Setup & Basics](https://help.novastudio.ai/display?hsLang=en#setup-basics) - [Create Ad](https://help.novastudio.ai/display?hsLang=en#create-ad) - [Ad Formats & Capabilities](https://help.novastudio.ai/display?hsLang=en#ad-formats-capabilities) - [Features](https://help.novastudio.ai/display?hsLang=en#features) - [Import & Download](https://help.novastudio.ai/display?hsLang=en#import-download) - [Troubleshoot](https://help.novastudio.ai/display?hsLang=en#troubleshoot) - [VAST Video](https://help.novastudio.ai/vast-video?hsLang=en#main-content) - [Setup & Basics](https://help.novastudio.ai/vast-video?hsLang=en#setup-basics) - [Ad Formats](https://help.novastudio.ai/vast-video?hsLang=en#ad-formats) - [Features](https://help.novastudio.ai/vast-video?hsLang=en#features) - [Activation](https://help.novastudio.ai/vast-video?hsLang=en#activation) - [Trackers](https://help.novastudio.ai/trackers?hsLang=en#main-content) - [Add & Manage](https://help.novastudio.ai/trackers?hsLang=en#add-manage) - [Guidelines](https://help.novastudio.ai/trackers?hsLang=en#guidelines) - [Reporting](https://help.novastudio.ai/reporting?hsLang=en#main-content) - [Access & Export](https://help.novastudio.ai/reporting?hsLang=en#access-export) - [Metrics & Discrepancies](https://help.novastudio.ai/reporting?hsLang=en#metrics-discrepancies) - [Trafficking Guidelines](https://help.novastudio.ai/trafficking-guidelines?hsLang=en) - [Best Practices](https://help.novastudio.ai/best-practices?hsLang=en) - [Native Ads](https://help.novastudio.ai/native-ads?hsLang=en) - [Case Studies](https://help.novastudio.ai/case-studies?hsLang=en) [![NovaStudio\_Logo\_Main\_2Color-Reversed](https://help.novastudio.ai/hubfs/NovaStudio_Logo_Main_2Color-Reversed.svg "NovaStudio_Logo_Main_2Color-Reversed")](http://www.novastudio.ai?hsLang=en) [support@novastudio.ai](mailto:support@createwithnova.com) ```   ``` Copyright © 2026, Nova