About Location Format

📄 Download Location Format ad anatomy and spec sheet here

Combine any video content with live map data to drive in-store foot traffic and awareness

Best used for:

Local or multi-location brands
Driving foot traffic to store
Bottom-funnel campaigns
Ideal for Retail, QSR, Auto, Healthcare

Creative Specifications

Have your video asset, logo, and location address ready before you start:

Asset	Specifications
Media Asset	Video: .MP4, .MOV, min 720p, any aspect ratio Image: 9:16 or 16:9 preferred, min 1920px W or H Image Slideshow: max 1 image per 5 seconds of video duration
Map Animation	Optional: Local address Optional: Location name Optional: Phone number
Content Card	Opacity: 0–100% (default: 80%) Color: hex code (default: white)
Headline (Optional)	Ideal length: 40 characters Recommended: use the first phrase or sentence of your social caption

📌 Location Format shares base VAST creative specifications with all Nova Studio formats. For social icon, QR code, and CTA specs see VAST Creative Specifications

Choose Your Map Animation Style

The Location format opens with an animated map that zooms to your address. You can choose from three animation styles depending on the look you want.

Style
Standard
Detailed
Simplified

💡 The pin always lands on the exact address you enter, so make sure your location details are correct before previewing.

Best Practices

Use high-performing social video — an existing engagement signal is the best indicator of what resonates with your audience
Link the QR code directly to a specific location page or offer, not the homepage
Make sure the location address matches exactly what appears on Google Maps to avoid map rendering issues

Can't Find What You're Looking For?

If your assets don't meet the specifications above or you need help with your upload, contact our support team at support@novastudio.ai