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About Event Format

This article covers the Event Format ad unit in Nova Studio, including best use cases, specifications, and best practices.

📄  Download Event Format ad anatomy and spec sheet here

Help Center - Template (5)

Transform your event pages and Facebook event posts into premium VAST CTV & OLV ads where ticket buyers are tuned in watching.

Best used for:

  • Event pages and Facebook event posts
  • Driving RSVPs and ticket sales
  • Top and bottom-funnel campaigns
  • Entertainment, Hospitality, Sports, and Tourism brands

Creative Specifications 

Have your event assets ready before you start. Most details can auto-import from a Facebook event post:

Asset

Specifications 

  
Media Asset
  • Video: .MP4 or .MOV, min 720p, any aspect ratio
  • Image: 9:16 or 16:9 preferred, min 1920px wide or tall
  • Image Slideshow: max 1 image per 5 seconds of video duration
  
Event Name
  • Max 50 characters
  • Can auto-import from Facebook event post
  

Location Name/Address
  • Max 50 characters
  • Can auto-import from Facebook event post
  • Address required for map display (optional)
  

Date Icon
  • Single date (DD/MM) or date range (DD/MM – DD/MM)
  • Can auto-import from Facebook event post
  

Date Details
  • Max 50 characters
  • Appears above event name (e.g. "Every Saturday of April")
  • Can auto-import from Facebook event post
  

 

📌  Event Format shares base VAST creative specifications with all Nova Studio formats. For social icon, background, QR code, and CTA specs see VAST Creative Specifications

Best Practices 

  • Use an image slideshow for multi-date or multi-venue events 
  • Keep your CTA short and action-oriented (e.g. "Get Tickets" or "RSVP Now")
  • Upload a background image to keep your ad on-brand and elevate the overall look — it won't auto-import from your Facebook post


Can't Find What You're Looking For?

If your assets don't meet the specifications above or you need help with your upload, contact our support team at support@novastudio.ai