About Retail Format

Download Retail format ad anatomy and spec sheet here

Transform your product assets and social content into premium VAST CTV & OLV ads that drive viewers from engagement to purchase.

Best used for:

Have your video assets and product listing ready before you start. See the Specifications section below:

Asset	Specifications
Video	Can auto-import from a public social URL Any aspect ratio Min 720p
Headline	Max 64 characters
Product Name	Max 100 characters
Product Price	Currency + price
Product Image	1:1 aspect ratio min 300px wide Up to 10 images
Background Image/Blur	Background image file: .JPG or .PNG Background image size: min 1920x1080px Or, Background blur Gradient (2 hex codes), or Flat color (1 hex code)
Content Card	Color: 1 hex code Opacity: 0-100% Default: White, 100%
Social Avatar	Auto-imports from social post 1:1 circle or square, min 400x400px

📌 For detailed specifications on Caption, CTA Message, and QR Code, see here

Use high-performing social video. An existing engagement signal is the best indicator of what resonates with your audience
Lead with your best product in the product image
Keep your CTA short and action-oriented (e.g. "Shop Now" or "Scan to Buy")
Link the QR code directly to the product page, not the homepage
Upload high-resolution product images — low-res images pixelate on CTV screens

If your assets don't meet the specifications above or you need help with your upload, contact our support team at support@novastudio.ai

This article covers the Retail Format ad unit in Nova Studio, including use cases, specifications, and best practices.