--- title: About Retail Format description: Download One Pager Info about Creative Specs Here Social Display enables brands to repurpose the same creative built for social platforms to run in display formats on the web. Visit socialdisplay.info --- [Skip to content](https://help.novastudio.ai/social-display-creative-specifications-0-0#main-content) [Ad Creative Build Request](https://help.novastudio.ai/kb-tickets/new?hsLang=en) [![NovaStudio\_Logo\_Main\_2Color-Reversed](https://help.novastudio.ai/hubfs/NovaStudio_Logo_Main_2Color-Reversed.svg)](https://createwithnova.wiki/) - [Login](https://create.novastudio.ai) Open main navigation Close main navigation - [Login](https://create.novastudio.ai) - [Ad Creative Build Request](https://help.novastudio.ai/kb-tickets/new) - [Login](https://createwithnova.io/) [Login](https://createwithnova.io/) How can we help? - There are no suggestions because the search field is empty. 1. [Nova Wiki](https://help.novastudio.ai/?hsLang=en) 2. [VAST Video](https://help.novastudio.ai/vast-video?hsLang=en) 3. [Ad Formats](https://help.novastudio.ai/vast-video?hsLang=en#ad-formats) # About Retail Format ## This article covers the Retail Format ad unit in Nova Studio, including use cases, specifications, and best practices. Download Retail format ad anatomy and spec sheet [here](https://help.novastudio.ai/hubfs/Retail%20Format%20-%20Specs-1.pdf?hsLang=en) ![Help Center - Template (7)](https://help.novastudio.ai/hs-fs/hubfs/Help%20Center%20-%20Template%20(7).gif?width=670&height=377&name=Help%20Center%20-%20Template%20(7).gif) Transform your product assets and social content into premium VAST CTV & OLV ads that drive viewers from engagement to purchase. **Best used for:** - Brands with existing product listings or assets - Influencer, sales promotion, and best-seller campaigns - Top and bottom-funnel campaigns - Beauty, CPG, eCommerce, and Retail brands ---   ### Creative Specifications Have your video assets and product listing ready before you start. See the Specifications section below:  | **Asset** | **Specifications** | | | --- | --- | --- | | **Video** | - Can auto-import from a public social URL - Any aspect ratio - Min 720p | | | **Headline** | - Max 64 characters | | | **Product Name** | - Max 100 characters | | | **Product Price** | - Currency + price | | | **Product Image** | - 1:1 aspect ratio - min 300px wide - Up to 10 images | | | **Background Image/Blur** | - Background image file: .JPG or .PNG - Background image size: min 1920x1080px - Or, Background blur  - Gradient (2 hex codes), or Flat color (1 hex code) | | | **Content Card** | - Color: 1 hex code - Opacity: 0-100% - Default: White, 100% | | | **Social Avatar** | - Auto-imports from social post - 1:1 circle or square, min 400x400px | |   📌 For detailed specifications on Caption, CTA Message, and QR Code, see [here](https://help.novastudio.ai/social-display-creative-specifications-0?hsLang=en) --- ### Best Practices - Use high-performing social video. An existing engagement signal is the best indicator of what resonates with your audience - Lead with your best product in the product image - Keep your CTA short and action-oriented (e.g. "Shop Now" or "Scan to Buy") - Link the QR code directly to the product page, not the homepage - Upload high-resolution product images — low-res images pixelate on CTV screens ### **Can't Find What You're Looking For?** If your assets don't meet the specifications above or you need help with your upload, contact our support team at support@novastudio.ai - [User Management](https://help.novastudio.ai/user-management?hsLang=en) - [High-impact Display](https://help.novastudio.ai/high-impact-display?hsLang=en#main-content) - [Setup & Basics](https://help.novastudio.ai/high-impact-display?hsLang=en#setup-basics) - [Create Ad](https://help.novastudio.ai/high-impact-display?hsLang=en#create-ad) - [Ad Formats & Capabilities](https://help.novastudio.ai/high-impact-display?hsLang=en#ad-formats-capabilities) - [Features](https://help.novastudio.ai/high-impact-display?hsLang=en#features) - [Import & Download](https://help.novastudio.ai/high-impact-display?hsLang=en#import-download) - [Troubleshoot](https://help.novastudio.ai/high-impact-display?hsLang=en#troubleshoot) - [VAST Video](https://help.novastudio.ai/vast-video?hsLang=en#main-content) - [Setup & Basics](https://help.novastudio.ai/vast-video?hsLang=en#setup-basics) - [Ad Formats](https://help.novastudio.ai/vast-video?hsLang=en#ad-formats) - [Features](https://help.novastudio.ai/vast-video?hsLang=en#features) - [Activation](https://help.novastudio.ai/vast-video?hsLang=en#activation) - [Trackers](https://help.novastudio.ai/trackers?hsLang=en#main-content) - [Add & Manage](https://help.novastudio.ai/trackers?hsLang=en#add-manage) - [Guidelines](https://help.novastudio.ai/trackers?hsLang=en#guidelines) - [Reporting](https://help.novastudio.ai/reporting?hsLang=en#main-content) - [Access & Export](https://help.novastudio.ai/reporting?hsLang=en#access-export) - [Metrics & Discrepancies](https://help.novastudio.ai/reporting?hsLang=en#metrics-discrepancies) - [Trafficking Guidelines](https://help.novastudio.ai/trafficking-guidelines?hsLang=en) - [Best Practices](https://help.novastudio.ai/best-practices?hsLang=en) - [Native Ads](https://help.novastudio.ai/native-ads?hsLang=en) - [Case Studies](https://help.novastudio.ai/case-studies?hsLang=en) [![NovaStudio\_Logo\_Main\_2Color-Reversed](https://help.novastudio.ai/hubfs/NovaStudio_Logo_Main_2Color-Reversed.svg "NovaStudio_Logo_Main_2Color-Reversed")](http://www.novastudio.ai?hsLang=en) [support@novastudio.ai](mailto:support@createwithnova.com) ```   ``` Copyright © 2026, Nova