---
title: See VAST (CTV/OLV) Creative Specifications
description: Download One Pager Info about Creative Specs Here Social Display enables brands to repurpose the same creative built for social platforms to run in display formats on the web. Visit socialdisplay.info
---

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# See VAST (CTV/OLV) Creative Specifications

## This article covers the creative specifications required for VAST (CTV/OLV) ads in Nova Studio

### VAST Creative Specifications

Uploading assets that don't meet the required specifications may result in distorted or poor quality ads.

To ensure the best outcome, make sure all assets meet the specifications below before uploading. These specs primarily apply to Manual Upload creatives but may also apply when switching or updating assets on an existing Auto-Fill Import creative.

💡 [Learn](https://help.novastudio.ai/how-do-i-create-a-ctv/olv-with-manual-asset-upload?hsLang=en) how to upload a creative via manual upload

**Specifications:**

| **Asset** | **Specifications** |  |
| --- | --- | --- |
| **Media (Video/Image)** | - **Video File type:** MP4 or MOV - **Video File size recommendation:** under 100MB (no Max) - **Recommended aspect ratio:** 16:9 (Any aspect ratio is acceptable) - **Recommended resolution:** 1080p (Min 720p) - **Recommended duration:** 6s/15s/30s (no limit but 60s is recommended maximium) - **Image (Apply to Carousel format only):** Up to 10 min. 500px W&H |  |
| **Brand Logo** | - **Recommended size:** 400px H or W - **Min size:** 200x200px - **Social icon ratio:** 1:1 |  |
| **Brand Name** | - **Recommendation copy count:** 2-3 words recommended (Max 73 characters) |  |
| **Caption** | - **Recommended:** 235 characters |  |
| **Background** | There are 3 available options: - **Background image** (Recommended): Min 1920 x 1080px PNG, JPG. Optional background effect (Zoom / Pan) - \*Not available for Standard Horizontal or Vertical format - **Gradient:** Two hex code colors - **Flat color:**One hex code color |  |
| **Feature Image** | - Required only for Showcase format - **Recommended aspect ratio:** 5:4 or 1:1 - **Image size:** min 500px W or W |  |
| **Header** | - Required only for Social format - **Recommended:** 15 words or fewer |  |

 

**Note:** Text length recommendations are based on the default font style and size. Always use the instant preview to review any changes

**Optional Feature Specifications:** 

| **Asset** | **Specifications** |
| --- | --- |
| **Background Audio** (Available for Streaming Carousel) | - Optional presets available - Custom audio files are accepted - \*Audio must be licensed by the client to use for advertising |
| **QR Code** | - Optional for CTV & included - Required: Destination URL scan to call, email available, or any other landing pages |
| **QR Code Details** | - Use for destination or privacy statement details - Ideal length: 2-4 words |
| **CTA Text** | - **Recommended:** Up to 20 characters |
| **End Card** | - Available for the following formats: Social, Showcase, Carousel, Standard Horizontal, Standard Vertical - **Header:** 1 sentence - **Caption:** 1-3 sentences |
| **Co-branding** | - Second brand/advertiser name - Second brand/advertiser social icon or logo |
| **Disclaimer/ISI Text** | - No character limit - Not available for Standard Horizontal and Vertical formats |
| **Social Signals** | - Social engagement animation: Social template only: On/Off  - For numbered animation need # of likes, comments, shares |

 

### **Can't Find What You're Looking For?**

If your assets don't meet the specifications above or you need help with your upload, contact our support team at support@novastudio.ai

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