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See Display Creative Specifications 

This article covers the creative specifications required for Display ads in Nova Studio

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Display Creative Specifications 

Uploading assets that don't meet the required specifications may result in distorted or poor quality ads.

To ensure the best outcome, make sure all assets meet the specifications below before uploading. These specs primarily apply to Manual Upload creatives but may also apply when switching or updating assets on an existing Auto-Fill Import creative.

💡 Learn how to upload a creative via manual upload.

Creative Specifications for Text/Copy:

Asset

Specifications 

  

Brand Name
  • Max 25 characters
  
Destination URL for CTA button
  • For carousel: Apply one to all slides or customize per slide.
  • Can incorporate click / tap to call or e-mail
    • Phone number or e-mail address needed
  

CTA Copy
  • Recommendation copy count: 2-3 words recommended (Max 73 characters) 
  

Caption (Optional)
  • Max length: 700 characters
  • Automatically truncated to 300 characters with a "See More" link 
  • All clicks on caption copy go to the destination URL, even if the caption includes multiple URLs
  • Emoticons are supported
  

Link Title and Description  (Optional)
  • Title: Max 30 characters until automatic truncation
  • Description recommendation count: 49 characters, 100 characters until automatic truncation 
  • For carousel format: Apply to all slides or customize per slide
  
CTA Button (Optional)

  • Hex code color: #XXXXXX

    • For carousel format: apply to all slides or customize color per slide

    • Default color is blue 

  
Disclaimer Text (Optional)

  •  No character limit

  
Social Engagement Icons (Optional)

  • Advertiser Social profile URL needed that matches the final creative format type (Ex. Facebook profile for a facebook display creative) (Icons will click through to this profile)

  

Caption and CTA Button character counts may vary depending on the ad size — learn more about character counts for all ad sizes.

Creative Specifications for Media:

Asset

Specifications

Brand logo
  • File type: JPG or PNG 
  • Recommended ratio: 1:1 (square) 
  • Width: min 100px, max 500px 
  • Height: min 100px, max 500px 
  • Max file size: 2MB

Image
  • For carousel format: Up to 10 per ad creative (Video is accepted for carousel posts as well - see video specs)
  • Supported file type: jpg, png, or gif (static or animated)
  • Recommended ratio: 9:16 or 4:5 (any aspect ratio is acceptable)
  • Width: min 500px, max 1,222px
  • Height: min 262px, max 640px
  • Max file size: 2 MB

Video
  • Supported file type: mp4
  • Recommended ratio: 9:16 or 4:5 (any aspect ratio is acceptable)
  • Min 480p (Highest quality available recommended)
  • Width: min 320px, max 1080px 
  • Height: min 180px, max 1920px 
  • Recommended file size: 3MB

💡 Learn best practices for video creative format.

⚠️ Autoplay on Chrome: Videos will autoplay until the 4MB bandwidth limit is reached (Google's Heavy Ads Policy), then display a "Keep Watching" overlay. Nova Studio video creatives are never removed from Chrome, regardless of file size.

 
 

Can't Find What You're Looking For?

If your assets don't meet the specifications above or you need help with your upload, contact our support team at support@novastudio.ai