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See Creative Specifications for Manual Upload

This article covers the creative specifications required for Display ads in Nova Studio, including specs for all display ad formats and format-specific requirements.

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Social Display Creative Specifications 

Uploading assets that don't meet the required specifications may result in distorted or poor quality ads. This can affect how your Display ad appears across all placements and environments.

To ensure the best outcome, make sure all assets meet the specifications below before uploading. These specs primarily apply to Manual Upload creatives but may also apply when switching or updating assets on an existing Auto-Fill Import creative.

 

💡 Learn how to upload a creative via manual upload.

Specs that apply to all display ad formats:

Assets

Specifications 

Brand logo
  • File type: JPG or PNG 
  • Recommended ratio: 1:1 (square) 
  • Width: min 100px, max 500px 
  • Height: min 100px, max 500px 
  • Max file size: 2MB

Brand Name
  • Max 25 characters

Caption
  • Max length: 700 characters
  • Automatically truncated to 300 characters with a "See More" link 
  • All clicks on caption copy go to the destination URL, even if the caption includes multiple URLs
  • Emoticons are supported

Caption and CTA Button character counts may vary depending on the ad size — learn more about character counts for all ad sizes.

Specs by ad format:

Ad format type

Specifications

Photo
  • Supported file type: jpg, png, or gif (static or animated)
  • Width: min 500px, max 1,222px
  • Height: min 262px, max 640px
  • Max file size:: 2 MB

Social Video
  • Supported file type: mp4
  • Recommended ratio: between 9:16 and 16:9
  • Width: min 320px, max 1080px 
  • Height: min 180px, max 1920px 
  • Recommended file size: 3MB

Story

Image: 

  • File type: JPG, PNG, or GIF (static or animated) 
  • Width: min 400px, max 1,222px 
  • Recommended aspect ratio: 9:16 or 4:5 
  • Max file size: 1MB per image

Video: 

  • File type: MP4, MOV 
  • Recommended ratio: 9:16 
  • Width: min 320px, max 720px 
  • Max duration: 15 seconds 
  • Max file size: 2MB per video

Headline and description (optional) 

  • Can be customized per scene or kept the same for all scenes 
  • Title: max 30 characters before truncation 
  • Description: max 100 characters before truncation
  • Background color and transparency can be customized

💡 Learn best practices for video creative format.

⚠️ Autoplay on Chrome: Videos will autoplay until the 4MB bandwidth limit is reached (Google's Heavy Ads Policy), then display a "Keep Watching" overlay. Nova Studio video creatives are never removed from Chrome, regardless of file size.

Can't Find What You're Looking For?

If your assets don't meet the specifications above or you need help with your upload, contact our support team at support@createwithnova.com.