---
title: Engagement Campaigns
description: Learn tips for optimizing your creatives when your campaign objective is engagement.
---

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# Engagement Campaigns

## Learn tips for optimizing your creatives when your campaign objective is engagement.

Download One Pager Info about engagement campaigns [here](https://help.novastudio.ai/hubfs/Nova%20Creative%20best%20practices%20_%20engagement%20campaigns.pdf?hsLang=en)

---

 

Check out this tutorial video on engagement campaigns

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### **Recommendations**

- Video and carousel posts are the most effective at driving brand objectives
- Video creatives have been proven to be much more effective at inviting engagement compared to static assets
- You can choose to add third party ad, impression and click trackers directly into Nova UI

Click to see an [example](https://www.socialdisplay.info/nova/?mv-preview&mvpi=80f7e611228e4f089102ad257891308f)

Download the Case Studies Deck [here.](https://help.novastudio.ai/hubfs/Nova%20-%20Social%20Display%20Case%20Studies.pdf?hsLang=en)

 

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