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Explore Mobile Wallet Integration (SAVE TO WALLET)

Nova Studio’s Mobile Wallet Integration allows brands to turn high-impact Display and CTV/OLV ads into persistent, digital "passes" (coupons, loyalty cards, or event tickets) stored directly in a user’s Apple Wallet or Google Wallet. 


Unlike a standard "Click to Site" CTA, this feature ensures that even if a user doesn't buy immediately, the brand stays in their pocket with location-based alerts and push notifications, effectively turning a one-off ad impression into a long-term CRM asset. 

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Download overview on Mobile Wallet Integration Here. 

 

NOTE:

For Save to Wallet campaigns, advertisers should target mobile devices only (not desktop) for OLV and Display, as the experience is designed and optimized for mobile. For CTV, standard targeting can be used, as the QR code directs users to the mobile experience, with no additional limitations. 

⚙️ How It Works 

  1. The Ad: User sees a Nova Studio Standard Display or CTV ad. 

  2. The Save: The CTA ("Add to Wallet") triggers a native Apple/Google pass download. 

  3. The Persistence: The pass is stored. The pass can then trigger:

    • Geofencing: A lock-screen notification when the user is within 500 meters of a store. 

    • Dynamic Updates: Change the coupon value or expiration date in real-time. 

  4. The Attribution: When the QR code is scanned, the conversion is tied back to the specific ad campaign. 

🖥 Display Wallet Integration: 

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  • Users click a "Add to Wallet" button on a mobile banner or desktop unit.

  • On desktop, Nova Studio displays a Dynamic QR Code. When scanned, the pass opens directly on the user's mobile device for instant saving.

📡 CTV Wallet Integration: 

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  • A QR code is overlaid on the Standard CTV creative (e.g., during a 30s spot).

  • Solves the "CTV Attribution Gap" by giving the user a way to take the brand away from the TV screen and into their phone.  

 

🎨 Pass Customization 

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Nova Studio allows for full "white-label" branding of the wallet pass to ensure brand consistency: 

  • Visuals: Logo, hero image (strip image), and custom brand colors.

  • Dynamic Fields: Personalized user names, unique offer codes, or member tiers.

  • Back-of-Pass Info: Add links to your website, terms & conditions, and customer support contact info. 

 

📝 What you Need to Provide 

To launch a Wallet Integration campaign, Nova Studio requires the following: 

Ad Creation: 

Standard Creative Asset:   


Wallet Pass Customization: 

Required Elements:

Provide all the required assets and details listed below to ensure the Wallet Pass can be set up successfully.

Element

Specifications 

  
Brand Name & Brand Logo
  • Brand Name: The display name shown on the pass.
  • Brand Logo: 500px x 500px
  • Technical Specs: .jpg, .png, or .svg; max 5MB.
  
Pass Title/Text
  • ≤50 Characters
  

Pass Image
  • Width: 624px 
  • Height: 246px
  • Technical Specs: .jpg, .png, or .svg; max 5MB. 
  

Pass Color
  • Provide the Hex code
  

Pass Text Color
  • Provide the Hex code
  

Redemption Code/URL
  • The unique barcode data or URL used for in-store/online checkout. 
  

Website URL 
  • Your primary brand or campaign site. 
  

Landing Page URL
  • The destination for the "Visit Website" button on the pass. 
  

Notifications 
  • Upload the completed template for lock-screen alerts and push updates. 
  • Header: ≤25 Characters 
  • Sub-header: ≤178 Characters 
  

Start Dates & End Dates
  • Start and End dates for the ad flight. 
  

Promotion Expiration Date 
  • Expiration date for the promotion in the wallet pass.
  

 

Optional Elements:
The following assets and details are optional but can help enhance the overall Save to Wallet experience and creative presentation.

Element

Specifications 

  
Region/Market 
  • The specific geographic areas where the campaign will run.
  
Apple App Store ID/ Google Play Store URL
  • The specific geographic areas where the campaign will run.
  

Description 
  • Maximum ≤ 50 Characters
  • A short summary of the offer or membership details.
  

 

📝 Social Display and CTV Save to Wallet Ad Previews 

Mobile:


CTV:

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Preview link

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Preview link


⏳ Please allow 3–4 business days from the date all assets are provided to Nova for the final live wallet card ad creation. 

For mock requests, simply sharing the social post URL will be sufficient. The Nova Support Team will aim to get back to you within 24–48 hours. 

📝 You can provide all campaign details and assets via our official Nova Wallet Integration Intake Form.