Unlike a standard "Click to Site" CTA, this feature ensures that even if a user doesn't buy immediately, the brand stays in their pocket with location-based alerts and push notifications, effectively turning a one-off ad impression into a long-term CRM asset.
Download overview on Mobile Wallet Integration Here.
⚙️ How It Works
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The Ad: User sees a Nova Standard Display or CTV ad.
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The Save: The CTA ("Add to Wallet") triggers a native Apple/Google pass download.
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The Persistence: The pass is stored. The pass can then trigger:
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Geofencing: A lock-screen notification when the user is within 500 meters of a store.
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Dynamic Updates: Change the coupon value or expiration date in real-time.
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The Attribution: When the QR code is scanned, the conversion is tied back to the specific ad campaign.
🖥 Display Wallet Integration:
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Users click a "Add to Wallet" button on a mobile banner or desktop unit.
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On desktop, Nova displays a Dynamic QR Code. When scanned, the pass opens directly on the user's mobile device for instant saving.
📡 CTV Wallet Integration:
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A QR code is overlaid on the Standard CTV creative (e.g., during a 30s spot).
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Solves the "CTV Attribution Gap" by giving the user a way to take the brand away from the TV screen and into their phone.
🎨 Pass Customization
Nova allows for full "white-label" branding of the wallet pass to ensure brand consistency:
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Visuals: Logo, hero image (strip image), and custom brand colors.
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Dynamic Fields: Personalized user names, unique offer codes, or member tiers.
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Back-of-Pass Info: Add links to your website, terms & conditions, and customer support contact info.
📝 What you Need to Provide
To launch a Wallet Integration campaign, Nova requires the following:
Ad Creation:
Standard Creative Asset: A standard brand asset or social post
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Technical Specs:
Pass Customization: (Then Nova handles the actual wallet card creation).
Brand & App Identity
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Brand Name: The display name shown on the pass.
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Brand Logo: High-resolution transparent logo.
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Website URL: Your primary brand or campaign site.
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Region/Market: The specific geographic areas where the campaign will run.
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App Store Links: Direct URLs for both the Apple App Store and Google Play Store.
Campaign Logistics
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Campaign Dates: Start and End dates for the ad flight.
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Promotion Expiration Date: The specific date the wallet offer becomes invalid (if different from campaign end).
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Notifications Template: Upload the completed template for lock-screen alerts and push updates.
Pass Design & Content
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Pass Title/Text: The main headline on the card (e.g., "Summer Rewards Pass").
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Pass Image: The primary creative/hero image for the card.
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Technical Specs: .jpg, .png, or .svg; 900px W x 750px H; max 5MB.
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Pass Colors: Specific Hex codes for both the Pass Background Color and Pass Text Color.
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Description: A short summary of the offer or membership details.
Redemption & Conversion
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Landing Page URL: The destination for the "Visit Website" button on the pass.
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Redemption Code/URL: The unique barcode data or URL used for in-store/online checkout.
📝 Social Display and CTV Save to Wallet Ad Previews
Mobile:
CTV:
⏳ Please allow 3–4 business days from the date all assets are provided to Nova for the final live wallet card ad creation.
For mock requests, simply sharing the social post URL will be sufficient. The Nova Support Team will aim to get back to you within 24–48 hours.
📝 You can provide all campaign details and assets via our official Nova Wallet Integration Intake Form.