---
title: New High Impact Video Format
description: Nova’s newest streaming format delivers a video-only, distraction-free experience with no buttons, text, or overlays. It’s designed to make the most of your display ad inventory with a clean, impactful presentation.
---

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# New High Impact Video Format

## Nova’s newest streaming format delivers a video-only, distraction-free experience with no buttons, text, or overlays. It’s designed to make the most of your display ad inventory with a clean, impactful presentation.

Download specs about **High impact video formats** [Here](https://help.novastudio.ai/hubfs/Specs%20-%20High%20Impact%20Video%20-%2005.25.pdf?hsLang=en). 

 

![chrome-capture-2025-8-11](https://help.novastudio.ai/hs-fs/hubfs/chrome-capture-2025-8-11.gif?width=688&height=402&name=chrome-capture-2025-8-11.gif)

 

| **High Impact Video** | **Social Display Video** |
| --- | --- |
| Maximize viewing experience | Native social experience |
| Upper funnel campaigns | Mid-to-lower funnel campaigns |
| No social elements | Social elements |

### Why Use High Impact Videos?

High Impact Videos are designed to capture audience attention more effectively by delivering visually engaging and dynamic content. They enhance user experience through smooth playback and flexible formats, helping advertisers maximize reach and engagement. Using High Impact Videos can lead to better brand recall, and improved campaign performance. 

### **Advantages of Nova’s High Impact Video**

- **Adaptive Streaming for Optimal User Experience**
- **Flexible Format Options** *(Vertical, Horizontal, Square)*
- **Serve Through Existing Display or Out-stream Inventory**
- **Dynamic Resizing**
- **24-Hour Turnaround to Set Up**

### **Setup & Activation**

High impact video product is available on request for your account. Please list out the DSPs that will be used as a special tag needs to be enabled per DSP. 

Please contact our Support Team at **support@createwithnova.com** to get started with the configuration. 

### **Selecting Ad tag to traffic**

Select the correct tag named ***High Impact Video Tag***, which has been set up by the Nova Support Team for your desired DSP. 

![](https://help.novastudio.ai/hs-fs/hubfs/image-png-Aug-13-2025-04-34-35-0557-PM.png?width=688&height=598&name=image-png-Aug-13-2025-04-34-35-0557-PM.png)

### **High Impact Video Formats**

Nova’s **High Impact Video** comes in two options: 

1. **Video + CTA** - Include a call-to-action button to drive clicks while keeping the clean video focus.
2. **Video-Only** - Present the video without any additional elements for a fully distraction-free experience.

![5chrome-capture-2025-8-11](https://help.novastudio.ai/hs-fs/hubfs/5chrome-capture-2025-8-11.gif?width=688&height=616&name=5chrome-capture-2025-8-11.gif)

### **Easy Steps that Fit Your Current Workflow**

Once the layout setup is complete, Nova UI users can build High Impact Video creatives themselves. There are just few easy steps to follow: 

### **High Impact Video with No CTA Button**

#### **Step 01:**

Select **Video Format** and Turn off **Social Icons** and  **Engagement Buttons**

![](https://help.novastudio.ai/hs-fs/hubfs/image-png-Aug-08-2025-04-03-28-8839-PM.png?width=688&height=416&name=image-png-Aug-08-2025-04-03-28-8839-PM.png)

#### Step 02:

Remove the **caption** and **link title/description** 

 ![](https://help.novastudio.ai/hs-fs/hubfs/Screenshot%202025-08-08%20at%2011-57-30-png.png?width=688&height=389&name=Screenshot%202025-08-08%20at%2011-57-30-png.png)

#### Step 03:

Make sure the **CTA button text** is left blank with no variants enabled. 

### ![](https://help.novastudio.ai/hs-fs/hubfs/image-png-Aug-08-2025-04-05-29-5953-PM.png?width=688&height=255&name=image-png-Aug-08-2025-04-05-29-5953-PM.png)

### **High Impact Video with CTA Button**

#### **Step 01:**

Select **Story Format** and Turn off **Social Icons** and  **Engagement Buttons**

### ![](https://help.novastudio.ai/hs-fs/hubfs/image-png-Aug-11-2025-04-51-38-9665-PM.png?width=688&height=441&name=image-png-Aug-11-2025-04-51-38-9665-PM.png)

#### Step 02:

Keep the headline and description fields blank. **You have the flexibility to include multiple assets if required.** 

![](https://help.novastudio.ai/hs-fs/hubfs/image-png-Aug-11-2025-04-57-12-5169-PM.png?width=688&height=640&name=image-png-Aug-11-2025-04-57-12-5169-PM.png)

#### Step 03:

Ensure the CTA button has text entered and that variants are turned on.  

![](https://help.novastudio.ai/hs-fs/hubfs/image-png-Aug-11-2025-05-01-24-6493-PM.png?width=688&height=263&name=image-png-Aug-11-2025-05-01-24-6493-PM.png)

#### Step 04:

Pick the correct tag to traffic.

![](https://help.novastudio.ai/hs-fs/hubfs/image-png-Aug-13-2025-03-47-18-3643-PM.png?width=688&height=445&name=image-png-Aug-13-2025-03-47-18-3643-PM.png)

You’ve completed all the steps. Your creative is now ready for trafficking. 

### Mobile and Desktop High Impact Video Previews

**Mobile:** 

![1chrome-capture-2025-8-11](https://help.novastudio.ai/hs-fs/hubfs/1chrome-capture-2025-8-11.gif?width=688&height=436&name=1chrome-capture-2025-8-11.gif)

| [Vertical Preview link](https://createwithnova.io/demo/high-impact-video-preview-straits-times/?mv-preview&mvpi=d6a4730ed8f84b1db42a9b46cb4e3e6f) | [Square Preview link](https://createwithnova.io/demo/high-impact-video-preview-the-news/?mv-preview&mvpi=84e69ff06b3744c4bf0eb15633a738ca) |
| --- | --- |

 

**Desktop:**

![2chrome-capture-2025-8-11](https://help.novastudio.ai/hs-fs/hubfs/2chrome-capture-2025-8-11.gif?width=688&height=413&name=2chrome-capture-2025-8-11.gif)

| [Vertical Preview link](https://www.straitstimes.com/business/one-stop-ai-centre-among-key-proposals-to-future-proof-singapore-smes?dfp_preview=socialvideo_verticalnobrand) | [Square Preview link](https://www.straitstimes.com/singapore/home-team-officers-the-backbone-of-singapores-safety-and-security-pm-wong?dfp_preview=socialvideo_FBVIDUIP) |
| --- | --- |

 

 

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