---
title: How to Add Impression Trackers in Social Display Creative
description: Download One Pager Info about trackers here Check this tutorial video on ad tags To prevent the trackers from firing twice, please avoid adding them to the DSP/Ad server if you have already added them
---
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1. [Nova Wiki](https://help.novastudio.ai/?hsLang=en)
2. [Trackers](https://help.novastudio.ai/trackers?hsLang=en)
3. [Add & Manage](https://help.novastudio.ai/trackers?hsLang=en#add-manage)
# How to Add Impression Trackers in Social Display Creative
Download One Pager Info about trackers [here](https://help.novastudio.ai/hubfs/Nova%203rd%20Party%20Tracking%20Specifications%20(5).pdf?hsLang=en)
---
Check this tutorial video on ad tags
#### **The most common Impression Trackers are:**
- [Google Campaign Manager (GMP/CM360)](https://help.novastudio.ai/impression-trackers#dcm)
- [Neilsen (DAR)](https://help.novastudio.ai/impression-trackers#dar)
To prevent the trackers from firing twice, please avoid adding them to the DSP/Ad server if you have already added them to the Nova platform.
You can add the trackers either in the DSP or in Nova Platform, but we recommend adding them in Nova Platform.
Any changes to the following require updates in the Nova Creative UI and **a NEW ad tag to be generated and trafficked**:
- Impression trackers
- Click trackers
- IAS/MOAT/DoubleVerify trackers (if added to the Injection Code field)
#### Google Campaign Manager (GMP/CM360)
- The most common type of impression tracker
- Only use the Image Tag Tracker URL (after SCR), do not use Iframe tag and JavaScript tag
- Simply copy the URL and paste into the Impression Tracker section under Nova UI
*Impression Tag (image)*
```
```
*Example of Impression Tracker URL*
```
https://ad.doubleclick.net/ddm/trackimp/N636.285985NOVA/B20586548.260746160;dc_trk_aid=456683171;dc_trk_cid=124904844;ord=[timestamp];dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?
```
**Note:** A common mistake is to include the quotation character (") when extracting the URL. Ensure there are no quotation marks at the end when copying
- **Supported**
- Impression trackers from image tags containing *trackimp*
- **NOT Supported**
- Impression trackers from iFrame tags containing *trackimpi*
- Impression trackers from JavaScript tags containing *trackimpj*
- Add the impression tracker in the Nova Creative UI
**Note:** The URL is an *impression* tracker (vs. a *click* tracker) if **/ddm/trackimp** is in the URL
#### Neilsen (DAR)
- Another common impression tracker
- Extract the impression tracker URL from SRC="**\[TRACKER URL\]**"
*DAR*
```
```
*Example of Impression Tracker URL*
```
https://secure-gl.imrworldwide.com/cgi-bin/m?ca=nlsn198328&cr=crtve&ce=winterboots&pc=lwinterboots_plc0003&ci=nlsnci1099&am=3&at=view&rt=banner&st=image&r=[timestamp]
```
- Add the impression tracker in the Nova Creative UI
**Note:** A common mistake is to include the quotation character (") when extracting the URL. Ensure there are no quotation marks at the end when copying
Have any questions or facing an issue adding impression trackers? Send us your request to [support@createwithnova.com](mailto:support@createwithnova.com)
- [User Management](https://help.novastudio.ai/user-management?hsLang=en)
- [Display](https://help.novastudio.ai/display?hsLang=en#main-content)
- [Setup & Basics](https://help.novastudio.ai/display?hsLang=en#setup-basics)
- [Create Ad](https://help.novastudio.ai/display?hsLang=en#create-ad)
- [Ad Formats & Capabilities](https://help.novastudio.ai/display?hsLang=en#ad-formats-capabilities)
- [Features](https://help.novastudio.ai/display?hsLang=en#features)
- [Import & Download](https://help.novastudio.ai/display?hsLang=en#import-download)
- [Troubleshoot](https://help.novastudio.ai/display?hsLang=en#troubleshoot)
- [VAST Video](https://help.novastudio.ai/vast-video?hsLang=en#main-content)
- [Setup & Basics](https://help.novastudio.ai/vast-video?hsLang=en#setup-basics)
- [Ad Formats](https://help.novastudio.ai/vast-video?hsLang=en#ad-formats)
- [Features](https://help.novastudio.ai/vast-video?hsLang=en#features)
- [Activation](https://help.novastudio.ai/vast-video?hsLang=en#activation)
- [Trackers](https://help.novastudio.ai/trackers?hsLang=en#main-content)
- [Add & Manage](https://help.novastudio.ai/trackers?hsLang=en#add-manage)
- [Guidelines](https://help.novastudio.ai/trackers?hsLang=en#guidelines)
- [Reporting](https://help.novastudio.ai/reporting?hsLang=en#main-content)
- [Access & Export](https://help.novastudio.ai/reporting?hsLang=en#access-export)
- [Metrics & Discrepancies](https://help.novastudio.ai/reporting?hsLang=en#metrics-discrepancies)
- [Trafficking Guidelines](https://help.novastudio.ai/trafficking-guidelines?hsLang=en)
- [Best Practices](https://help.novastudio.ai/best-practices?hsLang=en)
- [Native Ads](https://help.novastudio.ai/native-ads?hsLang=en)
- [Case Studies](https://help.novastudio.ai/case-studies?hsLang=en)
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```
```
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