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How to traffic Nova Social Display ads in DV360

This article covers how to add a Nova Studio Display creative as a third-party tag in DV360.

Download the PDF for DV360 trafficking guidelines here.

Add Nova Creative as Third-Party Display

  1. Navigate to the DV360 instance for your advertiser
  2. In Creatives, click the New button
  3. Select Third-party Display under Third Party

Creative Configuration

  1. Enter a Creative Name
  2. Enter Dimensions as 300x250
    • Note: You may add an additional creative as 300x600 using the same Nova ad tag. We also support 320x480 and 336x280 size
  3. Ensure the following boxes are not checked:
    • Do not scale to fit device width
    • Requires MRAID
    • Requires HTML5
    • Expands on hover
  4. Paste the Ad Tag from Nova as-is
    • Optional: Append viewability script (e.g. MOAT, IAS, DV)
      directly below tag
    • Note: Tag is truncated in screenshot for illustrative purposes
  5. Ignore macros warning message
  6. Enter the Landing Page URL
    • This is not used from DV360 but is a compulsory field and needs to be filled (landing page URL is configured in Nova)
    • This must be crawlable in order to be approved by DV360.

Preview

After finalizing the creative details and pasting the Nova tag in the Third-party tag section, you can preview Nova creatives in DV360 using the PREVIEW button.

Audit and Exchange Review

All creative tags will go through a review process that consists of the following:

  • Creative and landing page review: this represents DV360’s own review of the creative’s behaviour and landing page
  • Content and policy review: this represents DV360’s own review of the creative’s content
  • Exchange review: this represents the review from the targeted ad exchange

If your creative is rejected, try re-submitting the same creative. If it fails again, contact support@createwithnova.com


Known caveats with Nova creatives:

  • Videos greater than 5MB (i.e. 15 seconds) will be rejected by Google Ad Manager exchange (it will still be servable on other exchanges)
  • Carousel creatives with multiple landing page URLs from different domains will be rejected

Restricted advertiser verticals: to serve ads promoting restricted products and services (e.g. tobacco), you must apply for certification.
See: Google’s help article on Restricted products and services.

The overall status should read:
Approved, Servable


If the creative is rejected by Google Ad Manager exchange it will still be servable on other exchanges. The status in this case is:
Rejected, Servable

Nova Fees Setup

Optional: Include Nova CPM fees in DV360 to track campaign budget spending

1. Click "Partner Settings"
2. Click "Partner Costs"
3. Enter the amount in CPM fee
4. Select Third-party Ad Server