---
title: DSP/Ad Server Specific Best Practices
description: DSPs and Ad Servers have nuances when serving Nova Social Display creative. Please follow the best practices in respect to the platform you are trafficking Nova Tags into.
---

[Skip to content](https://help.novastudio.ai/dsp-ad-server-specific-best-practices#main-content)

[Ad Creative Build Request](https://help.novastudio.ai/kb-tickets/new?hsLang=en)

[![NovaStudio\_Logo\_Main\_2Color-Reversed](https://help.novastudio.ai/hubfs/NovaStudio_Logo_Main_2Color-Reversed.svg)](https://createwithnova.wiki/)

- [Login](https://create.novastudio.ai)

Open main navigation

Close main navigation

- [Login](https://create.novastudio.ai)
- [Ad Creative Build Request](https://help.novastudio.ai/kb-tickets/new)
- [Login](https://createwithnova.io/)

[Login](https://createwithnova.io/)

 How can we help?

- There are no suggestions because the search field is empty.

1. [Nova Wiki](https://help.novastudio.ai/?hsLang=en)
2. [Best Practices](https://help.novastudio.ai/best-practices?hsLang=en)

# DSP/Ad Server Specific Best Practices

## Addressing DSP and Ad Server Nuances When Trafficking Nova Social Display

🛈 For general trafficking best practices [click here!](https://createwithnova.wiki/nova-trafficking)

### Adform

When trafficking into Adform, Nova highly recommends trafficking fixed sized tags *(Read more about Fixed Sized Ad Slots [here](https://createwithnova.wiki/what-is-the-difference-between-flex-and-fixed#:~:text=resizable%20hostile%20iframe.-,Fixed%20Ad%20Slot,-These%20ads%20remain)).*

If Nova flex tags are implemented then you will not measure viewability within Adform.

This is due to Adform's methodology when measuring viewability, Adform does not track viewability for any Flex or responsive creative.

 

### DV360 (via CM360)

When running in DV360 while using CM360 as the adserver, it is best practice to implement CM360 1x1's and Click-trackers directly within Nova creative.

This is due to the CM360 to DV360 integration wrapping the creative in a hostile iframe which will prevent the Nova creative displaying its Flex sizing. 

You can read more about implementing trackers in Nova UI [here](https://createwithnova.wiki/trackers).

If you need assistance with implementing CM360 tracking to your campaign, please send your request to <https://createwithnova.wiki/trackers>[support@createwithnova.com](mailto:support@createwithnova.com)

 

 

 

- [User Management](https://help.novastudio.ai/user-management?hsLang=en)
- [Display](https://help.novastudio.ai/display?hsLang=en#main-content)

    - [Setup & Basics](https://help.novastudio.ai/display?hsLang=en#setup-basics)
    - [Create Ad](https://help.novastudio.ai/display?hsLang=en#create-ad)
    - [Ad Formats & Capabilities](https://help.novastudio.ai/display?hsLang=en#ad-formats-capabilities)
    - [Features](https://help.novastudio.ai/display?hsLang=en#features)
    - [Import & Download](https://help.novastudio.ai/display?hsLang=en#import-download)
    - [Troubleshoot](https://help.novastudio.ai/display?hsLang=en#troubleshoot)
- [VAST Video](https://help.novastudio.ai/vast-video?hsLang=en#main-content)

    - [Setup & Basics](https://help.novastudio.ai/vast-video?hsLang=en#setup-basics)
    - [Ad Formats](https://help.novastudio.ai/vast-video?hsLang=en#ad-formats)
    - [Features](https://help.novastudio.ai/vast-video?hsLang=en#features)
    - [Activation](https://help.novastudio.ai/vast-video?hsLang=en#activation)
- [Trackers](https://help.novastudio.ai/trackers?hsLang=en#main-content)

    - [Add & Manage](https://help.novastudio.ai/trackers?hsLang=en#add-manage)
    - [Guidelines](https://help.novastudio.ai/trackers?hsLang=en#guidelines)
- [Reporting](https://help.novastudio.ai/reporting?hsLang=en#main-content)

    - [Access & Export](https://help.novastudio.ai/reporting?hsLang=en#access-export)
    - [Metrics & Discrepancies](https://help.novastudio.ai/reporting?hsLang=en#metrics-discrepancies)
- [Trafficking Guidelines](https://help.novastudio.ai/trafficking-guidelines?hsLang=en)
- [Best Practices](https://help.novastudio.ai/best-practices?hsLang=en)
- [Native Ads](https://help.novastudio.ai/native-ads?hsLang=en)
- [Case Studies](https://help.novastudio.ai/case-studies?hsLang=en)

[![NovaStudio\_Logo\_Main\_2Color-Reversed](https://help.novastudio.ai/hubfs/NovaStudio_Logo_Main_2Color-Reversed.svg "NovaStudio_Logo_Main_2Color-Reversed")](http://www.novastudio.ai?hsLang=en)

[support@novastudio.ai](mailto:support@createwithnova.com)

```
 
```

<https://www.linkedin.com/company/aboutnova/posts>

Copyright © 2026, Nova