--- title: Campaign Setup Best Practices for Social Display and CTV/OLV description: Campaign Setup Best Practices for Social Display and CTV/OLV --- [Skip to content](https://help.novastudio.ai/campaign-setup-best-practices#main-content) [Ad Creative Build Request](https://help.novastudio.ai/kb-tickets/new?hsLang=en) [![NovaStudio\_Logo\_Main\_2Color-Reversed](https://help.novastudio.ai/hubfs/NovaStudio_Logo_Main_2Color-Reversed.svg)](https://createwithnova.wiki/) - [Login](https://create.novastudio.ai) Open main navigation Close main navigation - [Login](https://create.novastudio.ai) - [Ad Creative Build Request](https://help.novastudio.ai/kb-tickets/new) - [Login](https://createwithnova.io/) [Login](https://createwithnova.io/) How can we help? - There are no suggestions because the search field is empty. 1. [Nova Wiki](https://help.novastudio.ai/?hsLang=en) 2. [Best Practices](https://help.novastudio.ai/best-practices?hsLang=en) # Campaign Setup Best Practices for Social Display and CTV/OLV Download One Pager Info about Campaign Setup Best Practices [here](https://help.novastudio.ai/hubfs/Campaign%20Setup%20Best%20Practices.pdf?hsLang=en)   ### **Best Practices:**   - Ensure that you use the exact same **campaign name** as in your DSP (Demand Side Platform) to make tracking and billing easier. ![image-png-Jul-31-2023-01-37-40-9792-PM copy](https://help.novastudio.ai/hs-fs/hubfs/image-png-Jul-31-2023-01-37-40-9792-PM%20copy.png?width=688&height=308&name=image-png-Jul-31-2023-01-37-40-9792-PM%20copy.png) - By choosing the relevant **vertical**, you can ensure that your campaign is included in vertical insights and benchmarks. This will provide valuable information and comparisons to help you analyze your campaign's performance effectively. ![image-png-Jul-31-2023-01-37-48-0190-PM copy](https://help.novastudio.ai/hs-fs/hubfs/image-png-Jul-31-2023-01-37-48-0190-PM%20copy.png?width=688&height=309&name=image-png-Jul-31-2023-01-37-48-0190-PM%20copy.png) - **Campaign Setup Fields** for Performance Insights We have made it mandatory to fill out new fields in the campaign setup process to enhance our understanding of performance and provide valuable insights. ![Screenshot 2023-10-02 at 10.37.24](https://help.novastudio.ai/hs-fs/hubfs/Screenshot%202023-10-02%20at%2010.37.24.png?width=688&height=437&name=Screenshot%202023-10-02%20at%2010.37.24.png) **Note:** It's important to note that the absence of information will not impact campaign delivery or billing. These fields are intended solely to improve our campaign learnings and optimize performance. - ***Campaign KPIs*** *-* Will be used for tracking purposes and for providing best optimization recommendations.  ![Screenshot 2023-09-28 at 14.00.18](https://help.novastudio.ai/hs-fs/hubfs/Screenshot%202023-09-28%20at%2014.00.18.webp?width=688&height=136&name=Screenshot%202023-09-28%20at%2014.00.18.webp) - **Estimated Impressions volume** so that Nova can help you monitor campaign pacing ![Screenshot 2023-09-28 at 14.02.12 (1)](https://help.novastudio.ai/hs-fs/hubfs/Screenshot%202023-09-28%20at%2014.02.12%20(1).webp?width=688&height=75&name=Screenshot%202023-09-28%20at%2014.02.12%20(1).webp) - Estimated campaign **Budget** and **Duration.** By entering the **flight dates** of your campaigns, Nova can easily determine when important campaigns come to an end. This enables us to deliver campaign wraps promptly and efficiently. ![Screenshot 2023-09-28 at 14.04.51](https://help.novastudio.ai/hs-fs/hubfs/Screenshot%202023-09-28%20at%2014.04.51.webp?width=688&height=119&name=Screenshot%202023-09-28%20at%2014.04.51.webp) - Provide an **email contact** for Nova team members to reach out to for campaign insights and optimization recommendations. ![Screenshot 2023-10-02 at 10.43.39](https://help.novastudio.ai/hs-fs/hubfs/Screenshot%202023-10-02%20at%2010.43.39.png?width=688&height=164&name=Screenshot%202023-10-02%20at%2010.43.39.png) - If you have imported creative from a Social Media account that has a Verified badge, we suggest turning on the **Verified Badge** option in Nova UI for your social post creative. This will help ensure that your verified status is reflected accurately in your campaigns.![](https://help.novastudio.ai/hubfs/image-png-Aug-30-2023-08-00-05-5059-PM.png)     Need more information on campaign setup best practices? Send us your questions at [support@createwithnova.com](mailto:support@createwithnova.com) - [User Management](https://help.novastudio.ai/user-management?hsLang=en) - [Display](https://help.novastudio.ai/display?hsLang=en#main-content) - [Setup & Basics](https://help.novastudio.ai/display?hsLang=en#setup-basics) - [Create Ad](https://help.novastudio.ai/display?hsLang=en#create-ad) - [Ad Formats & Capabilities](https://help.novastudio.ai/display?hsLang=en#ad-formats-capabilities) - [Features](https://help.novastudio.ai/display?hsLang=en#features) - [Import & Download](https://help.novastudio.ai/display?hsLang=en#import-download) - [Troubleshoot](https://help.novastudio.ai/display?hsLang=en#troubleshoot) - [VAST Video](https://help.novastudio.ai/vast-video?hsLang=en#main-content) - [Setup & Basics](https://help.novastudio.ai/vast-video?hsLang=en#setup-basics) - [Ad Formats](https://help.novastudio.ai/vast-video?hsLang=en#ad-formats) - [Features](https://help.novastudio.ai/vast-video?hsLang=en#features) - [Activation](https://help.novastudio.ai/vast-video?hsLang=en#activation) - [Trackers](https://help.novastudio.ai/trackers?hsLang=en#main-content) - [Add & Manage](https://help.novastudio.ai/trackers?hsLang=en#add-manage) - [Guidelines](https://help.novastudio.ai/trackers?hsLang=en#guidelines) - [Reporting](https://help.novastudio.ai/reporting?hsLang=en#main-content) - [Access & Export](https://help.novastudio.ai/reporting?hsLang=en#access-export) - [Metrics & Discrepancies](https://help.novastudio.ai/reporting?hsLang=en#metrics-discrepancies) - [Trafficking Guidelines](https://help.novastudio.ai/trafficking-guidelines?hsLang=en) - [Best Practices](https://help.novastudio.ai/best-practices?hsLang=en) - [Native Ads](https://help.novastudio.ai/native-ads?hsLang=en) - [Case Studies](https://help.novastudio.ai/case-studies?hsLang=en) [![NovaStudio\_Logo\_Main\_2Color-Reversed](https://help.novastudio.ai/hubfs/NovaStudio_Logo_Main_2Color-Reversed.svg "NovaStudio_Logo_Main_2Color-Reversed")](http://www.novastudio.ai?hsLang=en) [support@novastudio.ai](mailto:support@createwithnova.com) ```   ``` Copyright © 2026, Nova