--- title: AI Variant Performance Statistics description: This AI reporting dashboard delivers comprehensive insights into individual creative performance and lift, showcasing the impact and enhancements achieved through our advanced Optimization and AI features. --- [Skip to content](https://help.novastudio.ai/ai-variant-performance-statistics#main-content) [Ad Creative Build Request](https://help.novastudio.ai/kb-tickets/new?hsLang=en) [![NovaStudio\_Logo\_Main\_2Color-Reversed](https://help.novastudio.ai/hubfs/NovaStudio_Logo_Main_2Color-Reversed.svg)](https://createwithnova.wiki/) - [Login](https://create.novastudio.ai) Open main navigation Close main navigation - [Login](https://create.novastudio.ai) - [Ad Creative Build Request](https://help.novastudio.ai/kb-tickets/new) - [Login](https://createwithnova.io/) [Login](https://createwithnova.io/) How can we help? - There are no suggestions because the search field is empty. 1. [Nova Wiki](https://help.novastudio.ai/?hsLang=en) 2. [Display](https://help.novastudio.ai/display?hsLang=en) 3. [Features](https://help.novastudio.ai/display?hsLang=en#features) # AI Variant Performance Statistics ## This AI reporting dashboard delivers comprehensive insights into individual creative performance and lift, showcasing the impact and enhancements achieved through our advanced Optimization and AI features. ### The Statistics Tab displays the performance of different variants. To access the statistics report, simply click on the **Variants button** on your Creative page or Campaigns page and then select the statistics tab as demonstrated below. ![](https://lh7-rt.googleusercontent.com/slidesz/AGV_vUeZV6-ArjJvETVfQLfl2m_zkG97-PkOGAzj1KrVyuvRjngq7JrY1Vl-8SQnPgZryNxCEZeGcXpuK1zeGsiENpu0wveyD4swZLkj8Nx6wMiBF_2SAfPYFVQIo5xaR4tBvUEX2GygLPKQJlMRkIjQ-ETtxmhjcHA=s2048?key=C9v2lc4ejxd2iJRujXVHdQ) 1. The **Statistics** tab on the **Variant Management** page provides a comprehensive reporting dashboard for the *Creative*. 2. Data is broken down by **Variant** and the **Performance Lift**is quantified. --- ### Explore various objectives and metrics to gain a quick insight into performance. ![](https://help.novastudio.ai/hs-fs/hubfs/image-png-Aug-14-2024-01-29-44-3706-PM.png?width=688&height=378&name=image-png-Aug-14-2024-01-29-44-3706-PM.png) 1. **Optimization Objective** Indicates the **objective** that the platform is optimizing for. The **strategy** is also indicated via icon. 2. **Chart Dataset Selector** This drop-down menu allows the user to choose the dataset they are viewing in the chart. 3. **Date Range Selector** Select the date range for the data displayed. Impacts ALL elements on the page. 4. **Download Button** Download the current data as a CSV. 5. **Header Metrics** Summary of key metrics for the specified date range. 6. **Data Table** Tabular view of the current displayed data, by Variant. --- ### Understanding performance metrics ![](https://lh7-rt.googleusercontent.com/slidesz/AGV_vUf__VhwFrpTSamcakC5urCJdCRe43kizwhkEBKYtUF5AVTHnry8dmbffZCEhgshR1TTiEP3nRXjnXzciQzD1P9oHAN97WDeWujhPRkOuq8BJ2BVcDKsVIiNu-Nk7QbM-PGZ012NQn3lDaNyIAGy_oOGYcPXb97l=s2048?key=C9v2lc4ejxd2iJRujXVHdQ) 1. **Optimization Objective:** Indicates the objective that the platform is optimizing for. The strategy is also indicated via icon. 2. **Total Outbound Clicks:** Indicates the total number of outbound clicks for the specified date range. 3. **Total Outbound CTR:** Indicates the total outbound CTR for the specified date range. (Outbound Clicks divided by Ads Rendered) 4. **Baseline Outbound CTR:** Indicates the baseline outbound CTR for the specified date range. (the outbound CTR of the worst performing variant) 5. **Outbound CTR Lift:** Indicates the outbound CTR performance lift that was realized. (The percentage change of the total outbound CTR vs. the baseline outbound CTR) 6. **Ads Rendered:** Indicates the total number of ads rendered (ie. impressions) for the specified date range. **Note:** if the "**Optimization Objective"** set to **"Engagement Clicks"** instead of "Outbound Clicks," the metrics will display engagement-related data instead. --- ### **Data Selector** ![Screenshot 2024-08-08 at 12.10.14](https://help.novastudio.ai/hs-fs/hubfs/Screenshot%202024-08-08%20at%2012.10.14.png?width=358&height=455&name=Screenshot%202024-08-08%20at%2012.10.14.png) **Chart Dataset Selector** This drop-down menu allows the user to choose the dataset they are viewing in the chart. **Choices:** - Outbound CTR - Outbound Clicks - Engagement CTR - Engagement Clicks - Ads Rendered (“Impressions”) - Performance : A stacked view that shows Ads Rendered and the main objective (either Outbound CTR or Engagement CTR). --- ### Variant level insights and control with “Share of” view ![](https://lh7-rt.googleusercontent.com/slidesz/AGV_vUePHfa9HU9oIz-sEaZXlq9NQ51w734TLuWpvVdkond-6-GMx5L-6y95c9EGh5U0NMd-APeIvLeEp92HGcjtvRs91CEwqdOAYEseXADtj_Mqv_TLoeZ6GImanZFrrikVP_-on6nhvfPrP3GHIrdaSjz6PcibS394=s2048?key=C9v2lc4ejxd2iJRujXVHdQ) 1. **Rows: Variant :** Each row in the table represents 1 unique variant of the creative. 2. **Series Indicator :** The round indicator next to each variant is a randomly selected color. The colors match each series in the chart above. Click on the icon to toggle on/off various series. 3. **“Share Of” Visualization :**  The bar next to the Ads rendered and Clicks metrics indicates the proportion of that metrics attributable to each variant. 4. **Variant Status :**  Use the toggle to enable/disable a particular variant. **![Screenshot 2024-08-13 at 07.38.58](https://help.novastudio.ai/hs-fs/hubfs/Screenshot%202024-08-13%20at%2007.38.58.png?width=307&height=459&name=Screenshot%202024-08-13%20at%2007.38.58.png)** If the variant is deleted, the toggle will not be present, and a “Deleted” label will be shown instead. **![Screenshot 2024-08-13 at 07.43.48](https://help.novastudio.ai/hs-fs/hubfs/Screenshot%202024-08-13%20at%2007.43.48.png?width=461&height=473&name=Screenshot%202024-08-13%20at%2007.43.48.png)** Hover the mouse over the eye icon to view a variant preview. ![Screenshot 2024-08-13 at 07.46.56](https://help.novastudio.ai/hs-fs/hubfs/Screenshot%202024-08-13%20at%2007.46.56.png?width=583&height=563&name=Screenshot%202024-08-13%20at%2007.46.56.png) 5. **Columns :** The table can be sorted by clicking the arrows next to each column header. --- ### **Stacked Performance chart** ![](https://help.novastudio.ai/hs-fs/hubfs/image-png-Aug-14-2024-01-36-32-7072-PM.png?width=688&height=419&name=image-png-Aug-14-2024-01-36-32-7072-PM.png) **Performance Chart** Selecting *Performance* from the *Chart Dataset Selector* will display a stacked view that shows: - *Ads Rendered* on the top; and - the main objective (either *Outbound CTR* or *Engagement CTR*) on the bottom. At a glance, this depicts how traffic was allocated across variants and their relative performance.   - [User Management](https://help.novastudio.ai/user-management?hsLang=en) - [Display](https://help.novastudio.ai/display?hsLang=en#main-content) - [Setup & Basics](https://help.novastudio.ai/display?hsLang=en#setup-basics) - [Create Ad](https://help.novastudio.ai/display?hsLang=en#create-ad) - [Ad Formats & Capabilities](https://help.novastudio.ai/display?hsLang=en#ad-formats-capabilities) - [Features](https://help.novastudio.ai/display?hsLang=en#features) - [Import & Download](https://help.novastudio.ai/display?hsLang=en#import-download) - [Troubleshoot](https://help.novastudio.ai/display?hsLang=en#troubleshoot) - [VAST Video](https://help.novastudio.ai/vast-video?hsLang=en#main-content) - [Setup & Basics](https://help.novastudio.ai/vast-video?hsLang=en#setup-basics) - [Ad Formats](https://help.novastudio.ai/vast-video?hsLang=en#ad-formats) - [Features](https://help.novastudio.ai/vast-video?hsLang=en#features) - [Activation](https://help.novastudio.ai/vast-video?hsLang=en#activation) - [Trackers](https://help.novastudio.ai/trackers?hsLang=en#main-content) - [Add & Manage](https://help.novastudio.ai/trackers?hsLang=en#add-manage) - [Guidelines](https://help.novastudio.ai/trackers?hsLang=en#guidelines) - [Reporting](https://help.novastudio.ai/reporting?hsLang=en#main-content) - [Access & Export](https://help.novastudio.ai/reporting?hsLang=en#access-export) - [Metrics & Discrepancies](https://help.novastudio.ai/reporting?hsLang=en#metrics-discrepancies) - [Trafficking Guidelines](https://help.novastudio.ai/trafficking-guidelines?hsLang=en) - [Best Practices](https://help.novastudio.ai/best-practices?hsLang=en) - [Native Ads](https://help.novastudio.ai/native-ads?hsLang=en) - [Case Studies](https://help.novastudio.ai/case-studies?hsLang=en) [![NovaStudio\_Logo\_Main\_2Color-Reversed](https://help.novastudio.ai/hubfs/NovaStudio_Logo_Main_2Color-Reversed.svg "NovaStudio_Logo_Main_2Color-Reversed")](http://www.novastudio.ai?hsLang=en) [support@novastudio.ai](mailto:support@createwithnova.com) ```   ``` Copyright © 2026, Nova