📌 Managed service only: The Countdown Timer feature is set up by our team. To add it to your campaign, contact our support team at support@novastudio.ai
What Is the Countdown Timer?
Add a live countdown timer to any ad creative and count viewers down to the big day.
Best used for:
- Drive purchase intent - give undecided shoppers a reason to act on the ad in that moment, not as an afterthought
- Deliver urgency in the ad - flash sales, holiday promos and limited-time offers count down in the ad itself, not just the landing page
- Stand out on the page - interrupt the visual pattern with eye-catching animation that holds shoppers’ attention for longer
📌 The layout of this feature may change. Contact our support team for the latest version.
Choose a Timer Style
The countdown updates in real time based on when each viewer sees the ad.
- Hour Timer (default): Shown as HH:MM:SS. Hours keep counting up past 24, so it works for any deadline
- Day Timer (on request): Shown as Days, Hours and Minutes
Creative Specifications
Have these ready before you contact our team.
|
Asset |
Specifications |
|
Ad creative |
• Any Display ad creative the timer will sit on top of |
|
End date and time |
• The exact moment the countdown hits zero • Include the time zone |
|
Timer label |
• Short line shown with the timer (e.g. “OFFER ENDS IN”) |
|
Timer style |
• Hour Timer (default) or Day Timer |
Best Practices
- Match the end date to the offer end date on your landing page
- Keep the timer label short so the countdown stays the focus
- Leave clear space in the creative so the timer is easy to read
- Use Day Timer for deadlines more than a few days out - it reads faster than a large hour count
- End the campaign flight with the countdown so no one sees an expired offer
- Pair the timer with a CTA that matches the urgency, like “Shop Now” or “Get Tickets”
Can’t Find What You’re Looking For?
If your assets don’t meet the specifications above or you need help with your upload, contact our support team at support@novastudio.ai